lean summit headshot Jo Ann Endo
Jo Ann Endo
Founder of Improvement Catalyst Coaching
Presentation Date & Time:
10:00am - 11:30am
October 1, 2025

The Missing Lean Tool: How Storytelling Creates Psychological Safety and Change

Over the course of this workshop, attendees will have multiple opportunities to practice active listening to build trusting relationships and storytelling techniques to engage diverse stakeholders. You will also learn to use the storytelling framework developed by Pixar Animation Studios to tell compelling Lean improvement stories in an effort to drive higher level of engagement.

About Jo Ann Endo

Jo Ann Endo, MSW, is principal and founder of Improvement Catalyst Coaching, LLC. She has helped thousands of people to tell their stories, learn about what gets in the way of making positive change, and what helps it flourish.

At a time when many organizations must do more with less, Jo Ann teaches leaders at all levels to use communications strategies to support, accelerate, and spread mission-driven change. She helps people use the power of storytelling to center equity, build relationships, encourage empathy, spread learning, and motivate people to act.

Jo Ann draws upon her unique blend of experience in health care, communications, health justice, quality improvement, and social work to support individuals and organizations. She was the Institute for Healthcare Improvement (IHI) Director of Dissemination & Digital Content and also served as senior managing editor of the IHI blog. Before joining IHI, Jo Ann was a clinical social worker. She is a graduate of Smith College and the Simmons College School of Social Work.